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FeedBurner today manages 1,750 podcasts via SmartCast. That is a significant increase from 750 at the end of 2004.

But is anybody listening, they ask? Well, someone is. In the feeds they manage there are examples of podcasts with over 3,000 subscribers/listeners. At the "beginning of February" the podcasts that FeedBurner manages had about 24,000 listeners.

Read more: Burning Questions: RSS Metrics - Podcasting

Is this impressive then? Not yet, and I remain a bit sceptical to the use of podcasting for business purposes. It will find it's place, no doubt, but the fact is that audio has been an option for years and it's never been a success on a larger scale.

Why should another form of distribution radically change that?

I'd love to be wrong though - I started my journalistic career as a radio reporter and podcasting could become good business for me... :-)

Fredrik Wacka is the author and founder of the popular CorporateBlogging.Info blog which is a guide to business and corporate blogging. Visit Fredrik Wacka's blog: CorporateBlogging.Info.