WebProNews

MSNBC.com introduced a new feature called "Blog This" that is designed to help readers write blog posts related to specific news stories.

Its older siblings include the illustrious Mr. "Email This" and Miss "Print This." The service only works for MSN Spaces members. EIC Dean Wright said in the press release...

"Blog This brings the power of information to the people -- letting them share professional news with a personal spin."

Being a top online new source is about much more than providing a place for people to find up-to-the-minute information. It's about helping people use and share that information. MSNBC.com's Blog This gives individuals command over the news. They can post commentary and sway opinions -- bring a new level of vibrancy and activity to standard reporting. It's a form of editorializing that really brings news to life at the personal level."

... Blog This brings the power of information to the people -- letting them share professional news with a personal spin."

Does this strike anyone as simply a cheap gimmick to drive traffic and Google juice not to mention MSN Spaces sign-ups?

Steve Rubel is a PR strategist with nearly 16 years of public relations, marketing, journalism and communications experience. He currently serves as a Senior Vice President with Edelman, the largest independent global PR firm.He authors the Micro Persuasion weblog, which tracks how blogs and participatory journalism are changing the public relations practice.