WebProNews

As far as I know this is an exclusive. CNET News.com is launching a Web-based RSS news aggregator called Newsburst.

The site, now in preview, will compete with Bloglines and Rojo. CNET's move comes on the heels of the LA Times and Guardian, which launched desktop RSS readers last week. This is the beginning of a trend where the big media launch branded RSS aggregators to make sure they retain reader loyalty.

The copy on the CNET Newsburst preview site reads...

Newsburst is a personalized tool that tracks virtually any type of information on the Web: news, blogs, shopping lists, weather, search results, alerts, auctions and more.

Information is everywhere, and Newsburst lets you access it from one place. Read differently.

Here's a screen grab from the site...

Steve Rubel is a PR strategist with nearly 16 years of public relations, marketing, journalism and communications experience. He currently serves as a Senior Vice President with Edelman, the largest independent global PR firm.He authors the Micro Persuasion weblog, which tracks how blogs and participatory journalism are changing the public relations practice.