WebProNews

Again here's more evidence that reporters and bloggers are collaborating on stories. Rick Broida posted a request ...

... on SpreadFirefox.com via one of their bloggers looking for help for a major feature story he's writing for ZDNet on medium/large companies and organizations that have switched to the Mozilla Firefox Web browser or are considering doing so. Rick says...

"I would still like to hear from IT managers and/or company execs who are dealing with the switch. I would also appreciate any known stats/research studies regarding Internet Explorer/Firefox penetration, usage, etc."

Rick is smart to be going this route. He's tapping into the power of one fervent online community.

Last week I wrote about how wikis may disintermediate the costly media directories that PR pros rely on daily. Now I am wondering, could Profnet - a service that feeds journalist's story needs daily to PR teams - become the next service to become Napsterized?

So far, Dan Forbush is working diligently to evolve the service he founded for the new age of disintermediation. So I am hopeful. Still, this post could be a harbinger of things to come.

Steve Rubel is a PR strategist with nearly 16 years of public relations, marketing, journalism and communications experience. He currently serves as a Senior Vice President with Edelman, the largest independent global PR firm.He authors the Micro Persuasion weblog, which tracks how blogs and participatory journalism are changing the public relations practice.