Marketplace Radio: "PR Goes Blogging"

By Steve Rubel - Wed, 02/02/2005 - 16:38

Marketplace Radio today featured a segment on the application of blogs in PR. The piece starts ...

... at the 4:35 mark. I was interviewed along with my great blog friend, Rex Hammock. Here's the tease...

Blogs aren't just for individuals anymore. The web log, or blog, is being seen by many in the corporate world as a good internet marketing tool. Public relations experts, CEOs and customers are starting to realize the benefits of web diaries.

Link:
Marketplace Radio

Steve Rubel is a PR strategist with nearly 16 years of public relations, marketing, journalism and communications experience. He currently serves as a Senior Vice President with Edelman, the largest independent global PR firm.He authors the Micro Persuasion weblog, which tracks how blogs and participatory journalism are changing the public relations practice.

News Tags: persuasion, Edelman, Weblog, Rubel, radio, blogging

About the author:
Steve Rubel is a PR strategist with nearly 16 years of public relations, marketing, journalism and communications experience. He currently serves as a Senior Vice President with Edelman, the largest independent global PR firm.

He authors the Micro Persuasion weblog, which tracks how blogs and participatory journalism are changing the public relations practice.