Retailers Embracing Search Engine Advertising

By Andy Beal - Tue, 02/01/2005 - 09:41

ClickZ has a report from the receing Shop.org conference and reviews retailers online advertising habits in 2004 and what they have planned for '05.

From ClickZ:

In search, e-tailers will continue to sharpen their pencils, culling PPC terms that become too expensive for ROI benchmarks. I believe, and have had my suspicions confirmed by several retailers, the quantity of PPC terms in a campaign will diminish. Roger Bensinger, SVP of Sharper Image, made a noteworthy comment.

During the holiday season, he wished he'd sacrificed some of his normal PPC ROI in favor of increasing traffic, generating more sales, and, ultimately, acquiring more new-to-files.

Andy Beal is an internet marketing consultant and considered one of the world's most respected and interactive search engine marketing experts. Andy has worked with many Fortune 1000 companies such as Motorola, CitiFinancial, Lowes, Alaska Air, DeWALT, NBC and Experian.

You can read his internet marketing blog at Marketing Pilgrim and reach him at andy.beal@gmail.com.

News Tags: Search, Advertising, marketing, Internet, Engine

About the author:
Andy Beal is an internet marketing consultant and considered one of the world's most respected and interactive search engine marketing experts. Andy has worked with many Fortune 1000 companies such as Motorola, CitiFinancial, Lowes, Alaska Air, DeWALT, NBC and Experian.

You can read his internet marketing blog at Marketing Pilgrim and reach him at andy.beal@gmail.com.