Ford Sold 210,000 Cars Via The Web Last Year

By Rich Ord - Tue, 02/01/2005 - 15:07

According to InternetRetailer -- Ford, Lincoln and Mercury dealers sold more than 210,000 vehicles from FordDirect Internet referrals last year.

Although that is only 9% of Ford Division sales ... it show the promising power of the Web for selling high end products via the Internet.

Amazon has shown us how to sell the cheap stuff, now Ford has illustrated how to move high value products out of the factory.

From Internet Retailer:

"FordDirect is a joint effort of Ford Motor Co. and its dealers to sell cars via the Internet. Formed in August 2000 with 15 dealers in New Jersey, it now represents over 3,900 Ford, Lincoln and Mercury dealers nationwide.

FordDirect.co hosts more than 3.5 million monthly visitors and delivered to dealers more than 1.5 million referrals on new vehicles. FordDirect allows dealers to sell new and used vehicles online and track online customers.

"The primary objective of FordDirect is to deliver quality sales opportunities by providing a superior online research experience for consumers of Ford Motor Co. vehicles," says president Steve St. Andre.

Rich Ord is the CEO of iEntry, Inc. which publishes over 200 websites and email newsletters. Rich also publishes his blog WebProBlog which focuses on internet business and marketing trends.