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The great folks at WeatherBug, one of my firm's longtime clients, are off to Punxsutawney for Groundhog Day ...

... and they are blogging their adventure. Be sure to subscribe to their feed. Good luck Stephanie and Mark!

Here's a clip from one of their posts:

Preparing for Punxsutawney

Let me start by telling you how much I hate packing. No matter how long or short the trip, I go into a virtual paralysis trying to decide what to bring.

My goal is to pack light enough to fit everything into my "weekender" backpack, but it normally takes me 3 or 4 rounds of removing articles to make it all fit, which causes me to worry that I might be leaving something I'll need behind or worse, have separation anxiety over leaving a favorite shirt or pair of shoes (pathetic, I know!)

Continue reading the post here ...

Steve Rubel is a PR strategist with nearly 16 years of public relations, marketing, journalism and communications experience. He currently serves as a Senior Vice President with Edelman, the largest independent global PR firm.He authors the Micro Persuasion weblog, which tracks how blogs and participatory journalism are changing the public relations practice.