WebProNews

Matt Hicks of eWeek looks at the different cell phone search options and Yahoo's expansion with local search features.

From eWeek:

"Yahoo's latest offering follows its introduction in October of Yahoo Search for Mobile, a service for accessing Web, image and local search results from browser-enabled mobile devices.

Now, Sunnyvale, Calif.-based Yahoo is letting Web users send information from Yahoo Local results to their mobile devices as text messages.

The SMS (Short Message Service) message includes the business name, phone number, address and cross street from search results. In some cases, the message also provides a link that will initiate a call to the business.

The SMS feature is available across major U.S. wireless carriers such as Cingular Wireless, Verizon Wireless, Sprint PCS and T-Mobile, Yahoo announced."

Andy Beal is an internet marketing consultant and considered one of the world's most respected and interactive search engine marketing experts. Andy has worked with many Fortune 1000 companies such as Motorola, CitiFinancial, Lowes, Alaska Air, DeWALT, NBC and Experian.

You can read his internet marketing blog at Marketing Pilgrim and reach him at andy.beal@gmail.com.