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Jupitermedia CEO Alan Meckler writes that since the company's analysts started writing blogs two years ago ...

... they have had gained several sales leads as because readers have been impressed by the analysts' comments.

From the Jupitermedia CEO Alan Meckler blog:

"Our JupiterResearch team has been writing blogs for close to two years (JupiterResearch was the first Research company to offer blogs). Readership has grown dynamically (Close to 70,000 page views per day).

And we now have several cases of gaining sales leads as a result of a reader becoming interested in our research because of being impressed by analysts' comments."

Steve Rubel is a PR strategist with nearly 16 years of public relations, marketing, journalism and communications experience. He currently serves as a Senior Vice President with Edelman, the largest independent global PR firm.He authors the Micro Persuasion weblog, which tracks how blogs and participatory journalism are changing the public relations practice.