WebProNews

Matt Hicks at eWeek delves into the rumors that Google is about to open up access to AdWords.

By expanding beyond its own tools and ad program, Google is signaling a greater willingness to work with third parties such as search marketers and ad agencies, said Gary Stein, a senior analyst at Jupiter Research.

We still don't have any official word from Google, but maybe if I keep reminding them that another PPC provider already has an API, they'll be embarassed into action (I know, like I can "arm-twist" a 800-pound guerilla).

Google's main search-advertising competitor, Overture Services, already offers an API into its system for search-engine marketers and third parties, said Andy Beal, vice president of search marketing at WebSourced Inc. Search marketers have sought similar access from Google.

Andy Beal is an internet marketing consultant and considered one of the world's most respected and interactive search engine marketing experts. Andy has worked with many Fortune 1000 companies such as Motorola, CitiFinancial, Lowes, Alaska Air, DeWALT, NBC and Experian.

You can read his internet marketing blog at Marketing Pilgrim and reach him at andy.beal@gmail.com.