Apple VP Marketing Tunes Into Podcasts

By Steve Rubel - Wed, 01/26/2005 - 12:27pm.

Apple's Vice President of Marketing, Phil Schiller, is apparently wild about podcasting.

(Hmm, I bet he's Dawn and Drew kinda guy.)

Approached by Playlist magazine at Macworld Expo in San Francisco, Schiller said enthusiastically, "It's a fun way to get more programming on your iPod. I love it." More in Playlist's great overview article for podcasting newbies.

Steve Rubel is a PR strategist with nearly 16 years of public relations, marketing, journalism and communications experience. He currently serves as a Senior Vice President with Edelman, the largest independent global PR firm.He authors the Micro Persuasion weblog, which tracks how blogs and participatory journalism are changing the public relations practice.

News Tags: podcasts, Apple, persuasion, Edelman, Weblog, marketing, Rubel

About the author:
Steve Rubel is a PR strategist with nearly 16 years of public relations, marketing, journalism and communications experience. He currently serves as a Senior Vice President with Edelman, the largest independent global PR firm.

He authors the Micro Persuasion weblog, which tracks how blogs and participatory journalism are changing the public relations practice.