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WebTrends has updated its analytics software with more features for search engine marketers (SEM's).
WebTrends 7 can now precisely quantify the relationship between organic and paid search positions and revenue within a single WebTrends SmartReport(TM) for Microsoft(R) Excel(R), seamlessly combining results information from WebTrends with search position data from the leading SEO solution,
WebPosition(R) Gold 3, also a WebTrends solution. By examining the relationship between organic and paid search positions and traffic and revenue, marketers can more precisely prioritize where they should invest their resources to attain the most profitable search engine positions.
Andy Beal is an internet marketing consultant and considered one of the world's most respected and interactive search engine marketing experts. Andy has worked with many Fortune 1000 companies such as Motorola, CitiFinancial, Lowes, Alaska Air, DeWALT, NBC and Experian.
You can read his internet marketing blog at Marketing Pilgrim and reach him at andy.beal@gmail.com.
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