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I sure hope that the rumors are true. I'd love to be able to confirm or deny them, but Google simply gives the "no comment at this time" response.

That being said, there seems to be a lot of buzz surrounding this rumored launch. Funny, none of it seems to include mention that Overture has been providing an API - in the form of Advertiser Web Services (AWS) - since 2001. :-)

Anyone care to guess if any new AdWords API will be a "beta" release? ;-)

From Silicon Valley Watcher:

"The release of the API marks a transition for Google, from an online services company towards that of an IT platform for global ad delivery. The types of sophisticated management tools that will be available from Google and third parties should also help tie advertisers into its ad network.

It is but a short step from the global delivery of simple text ads to carrying commercial transactions also. This would pitch it against companies such as eBay and other online retailers."

Andy Beal is an internet marketing consultant and considered one of the world's most respected and interactive search engine marketing experts. Andy has worked with many Fortune 1000 companies such as Motorola, CitiFinancial, Lowes, Alaska Air, DeWALT, NBC and Experian.

You can read his internet marketing blog at Marketing Pilgrim and reach him at andy.beal@gmail.com.