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Randy Baseler, VP of Marketing for Boeing Commercial Airplanes, has started a blog called Randy's Blog.

But Matt Rosenberg raises a good question - when is a blog a blog and not simply a corporate Web site "journal?" Matt points out that Baseler's blog lacks permalinks, comments and an abscence of news links.

He also tells Boeing to check in with GM to see how it's done...

"I know this can be a tricky area for corporations. But if General Motors Vice Chairman Bob Lutz can allow reader comments on his kickin' FastLane blog, so can you.

Surely, at Boeing, of all places, you can find someone to watchdog the comment strings on your posts, Randy."

Steve Rubel is a PR strategist with nearly 16 years of public relations, marketing, journalism and communications experience. He currently serves as a Senior Vice President with Edelman, the largest independent global PR firm.He authors the Micro Persuasion weblog, which tracks how blogs and participatory journalism are changing the public relations practice.