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The Wall Street Journal today published a curtain-raiser article (no sub. required) previewing this weekend's ...

... "Blogging, Journalism & Credibility" conference at Harvard University. The article looks at the wild, woolly world of citizen journalism where everything goes. The article quotes many of the the A-listers...

"Bloggers ... are finally moving from the alleys and side streets of the Internet into the mainstream. And as their visibility and clout increases, some are asking: what are the rules of the road?

There is no exam to pass or society to join to become a blogger -- anybody can set up a "Web log" to publish his or her ideas -- and at last count, an estimated eight million people in the U.S. are doing so, writing on everything from pets to porn."

Steve Rubel is a PR strategist with nearly 16 years of public relations, marketing, journalism and communications experience. He currently serves as a Senior Vice President with Edelman, the largest independent global PR firm.He authors the Micro Persuasion weblog, which tracks how blogs and participatory journalism are changing the public relations practice.