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Yesterday, Intel announced that it would reorganize its major product groups as part of the company's strategy to drive development of complete technology platforms based on Intel ingredients.

"Intel is putting the people and resources in place to sharpen our focus on the development of platforms that meet the demands of our customers and provide innovative and exciting new technologies for the marketplace," stated Paul Otellini, Intel president and COO.

Insight 64 Analyst, Nathan Brookwood said that "Intel's new corporate structure proves the chipmaker is serious about its platforms approach to making chips."

"Mr. Otellini took platformization a lot faster and a lot further than I had expected," he said. "I always perceived it as cosmetic surgery -- a nip here, a tuck there, a new way of packaging things. Now, I think Paul has thrown down the gauntlet for the organization. Now, you are not only going to think platform, but will be measured by it and structured by it."

The company's announcement aligns Intel's organizational structure fully with this approach by creating three groups to lead the company's efforts in platforms for mobility, the digital enterprise and digital home. The platform-based organizations also reflect the ongoing convergence of computing and communications by incorporating both capabilities across the new groups.

"The new organization will help address growth opportunities by better anticipating and addressing market needs, speeding decision making, and ensuring world-class operational excellence. Each operating unit has the autonomy to allocate computing and communications resources to be successful, making Intel's entire structure consistent with our platform products strategy."

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