WebProNews

Seventy minutes. That's all you need to get a solid overview of just why blogs will be so important to marketing and PR in the 21st Century.

And I know just the person to give this gift of knowledge to you - my good friend Robert Scoble.

Robert is the most well-known blogger among Microsoft's army of 1200 blogging employees. He is an expert in evangelism, marketing, journalism, technology and more. He is the poster child for the power of blogging. Over the past few months, I have had the great pleasure to get to know Robert as a friend. I interviewed him when I first launched this blog and later invited him to speak at my firm, CooperKatz.

In late December Scoble gave a comprehensive interview with the folks down under at the G'Day World Podcast (I will be appearing "on the pod" soon too). The interview was posted last week. In just 70 minutes Scoble sums up so eloquently why blogging is changing PR and how smart companies are adapting...and how some are failing to adapt. Please listen to this interview and share it with all your friends and colleagues. You won't be sorry.

Steve Rubel is a PR strategist with nearly 16 years of public relations, marketing, journalism and communications experience. He currently serves as a Senior Vice President with Edelman, the largest independent global PR firm.He authors the Micro Persuasion weblog, which tracks how blogs and participatory journalism are changing the public relations practice.