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Say you buy a Motorala A1000. If you're like most people you tell your friends what you think. If you're an ordinary blogger you maybe mention it, or even write a review.

But if you're Richard Gatarski you start a blog entirely devoted to describing every possible angle of using a A1000.

We all see the implications of this - depending on Richard's experience this can become either a PR success or a PR nightmare for Motorola. Nothing strange there, that's what we can expect from blogs.

What I still don't get is how the manufacturers (in this case Motorola) dares not to blog.

I have a P910i, not a A1000. I would love to read a blog about P910i. If Sony Ericsson starts it I'll read. I will also read if someone else starts it. How is it possible for SE's communications department to wake up in the morning feeling calm about that fact?

Fredrik Wacka is the author and founder of the popular CorporateBlogging.Info blog which is a guide to business and corporate blogging. Visit Fredrik Wacka's blog: CorporateBlogging.Info.