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In May, Samsung announced plans for an 80 inch plasma TV. However, at CES in Las Vegas this week Samsung is displaying a 100 inch plasma model ... easily blowing away the competition.

According to a report by MSNBC:

"Samsung plans to release the the 80-inch plasma TV in May but did not name a price. It bills the display as the world's largest plasma TV, though Samsung has actually demonstrated a prototype 102-inch set.

The world's electronics companies have descended on Las Vegas this week to showcase the latest in home entertainment and productivity technology, and the buzz created by new products at CES can make a major difference at retail, particularly among heavy-spending "early adopters," as consumers who rush to buy the newest products are known.

Other new products in Samsung's lineup include a camcorder with a five-megapixel camera lens, wide-screen LCD TVs up to 57 inches, and a number of home theater systems."

According to PCWorld, "Samsung says the new models offer improvements in screen size and picture quality. All offer high-definition resolution, and some take advantage of new backlight technologies that, the company says, produce a picture with richer, fuller colors than previous sets."

PCWorld elaborates on the strategy ...

"To win in this race is somewhat symbolic--the sets end up costing so much money that few people can afford them. Samsung's provisional price for the 80-inch HPR8072 is $40,000 while the recently launched 71-inch LG model, some parts of which are coated with 24-carat gold paint and which ships with a digital tuner and audio system, costs around $75,000."

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