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DoubleClick has signed the online arm of Fox Broadcasting Company as a DART for Publishers (DFP) and DART Motif client.

FOX.com joins the ranks of other leading media clients of DoubleClick, including MTV Networks and CBS Sportsline.com, among others.

DoubleClick's DFP solution will help FOX.com, which includes properties such as 24, The OC, The Simpsons and Arrested Development, efficiently manage, serve and report on online ads to monetize its content and increase revenues. FOX will also leverage DoubleClick's DART Motif for rich media promotions on its websites as well as to offer an in-house rich media creation, delivery and reporting service to its advertisers.

"The leading Web properties choose DoubleClick's ad management solution for its scalability, reliability and world-class account service," said Doug Knopper, Senior Vice President, Ad Management, DoubleClick. "In addition, more publishers like FOX.com are turning to DoubleClick's rich media solution to help their advertisers or their own in-house designers implement more efficient campaigns with customized levels of service and centralized reporting."

DFP and DART Motif are part of DoubleClick's DART ad management suite which, along with DART for Advertisers, DART Enterprise ad serving software and the MediaVisor media planning tool, provides comprehensive marketing solutions for approximately 1,000 clients worldwide.

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