WebProNews

Some more interesting details regarding the iProspect acquisition by Isobar Worldwide are revealed by Mediapost.

"Isobar will be gaining 68 new clients through the iProspect acquisition, according to a company spokesperson. iProspect executives will now report to Nigel Morris, president of Isobar Worldwide."

Based on the number of clients iProspect has, Isobar paid $735,000 for each iProspect client.

The next interesting development will be watching to see if they end up merging Carat Interactive with iProspect.

More from Mediapost:

"JupiterResearch analyst Niki Scevak said the iProspect acquisition is "certainly the most noteworthy transaction" of a search firm by a major player in interactive marketing to date. He said that other noteworthy search firm acquisitions have been primarily technology-based, particularly aQuantive's acquisition of GO TOAST, 24/7 Real Media's acquisition of Decide Interactive, and DoubleClick's acquisition of Performics earlier this year.

"You'll see a lot of similar transactions next year," he predicted, adding, "direct marketing agencies will lead the consolidation.""

Andy Beal is an internet marketing consultant and considered one of the world's most respected and interactive search engine marketing experts. Andy has worked with many Fortune 1000 companies such as Motorola, CitiFinancial, Lowes, Alaska Air, DeWALT, NBC and Experian.

You can read his internet marketing blog at Marketing Pilgrim and reach him at andy.beal@gmail.com.