WebProNews

Tom Hespos posts an interesting article on the acceleration of audience fragmentation - and there's no reason to think it will stop anytime soon.

Hyperfragmentation

"On the heels of the blogging phenomenon, new tools emerge to make online publishing easier. Blogging software won't require an advanced degree to install on one's own Web server. Streaming audio tools for people who want their own online radio programs will go mainstream. The consumer-generated content sector will get bigger in 2005, and advertisers will puzzle over how to make it work for them."

Steve Rubel is a PR strategist with nearly 16 years of public relations, marketing, journalism and communications experience. He currently serves as a Senior Vice President with Edelman, the largest independent global PR firm.He authors the Micro Persuasion weblog, which tracks how blogs and participatory journalism are changing the public relations practice.