WebProNews

Jeremy Pepper had an opportunity to quiz PR guru Andy Plesser to get the story behind the recent flap over The NewsMarket's new blog, NewsBluntly.

Plesser and Associates is a PR firm that represents The Newsmarket.

Jeremy Pepper wrote:

"Steve Rubel of Micropersuasion also wrote about the debut of NewsBluntly, and then on the issues that handing off NewsBluntly to the PR firm could raise. Steve's post concurrently ran on Webpronews.

The next day ... it got fun. Nicole Erazo - the AE / manager from Plesser - had written in, and pointed out some misconceptions she believed I had, and thus begun a dialogue on her point-of-view versus my point-of-view. Well, actually it was worse than that - accusations of image manipulation, and the such - but the blogosphere can be a cold mistress to people first jumping into it.

... Now, here's the irony: Plesser and The NewsMarket got burned for being honest.

Stop and think about that one - Plesser and The NewsMarket could have gone the guerilla route, never noting that the blog is published by Plesser for The NewsMarket. The NewsMarket started the blog for the same reason a lot of blogs are out there: name recognition. They provide information, the posts, as well as other content, the VNRs."

Read Jeremy's complete post here.

Steve Rubel is a PR strategist with nearly 16 years of public relations, marketing, journalism and communications experience. He currently serves as a Senior Vice President with Edelman, the largest independent global PR firm.He authors the Micro Persuasion weblog, which tracks how blogs and participatory journalism are changing the public relations practice.