In typical fashion, Apple is suing "anonymous people" who leaked details about new products by posting information on the Internet, as reported by Reuters.
I hope it's not this blogger. Apple has long been focused on controlling the message, not transparency. It's part of their mystique.
So this comes as little surprise, except that it validates that someone, somewhere got a big scoop. I bet we'll find out when Macworld Expo kicks off in January.
Steve Rubel is a PR strategist with nearly 16 years of public relations, marketing, journalism and communications experience. He currently serves as a Senior Vice President with Edelman, the largest independent global PR firm.He authors the Micro Persuasion weblog, which tracks how blogs and participatory journalism are changing the public relations practice.
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