WebProNews

The Search Engine Marketing Professional Organization ( SEMPO ) recently completed its first comprehensive survey of the search engine marketing industry.

This survey established important benchmark information about the SEM industry, including:

* The size and rate of grow of the industry

* A breakdown of spending between pay per click (PPC), search engine optimization (SEO) and paid inclusion (PI)

* A breakdown of in-house vs. outsourced SEM

* Attitudes and concerns about industry issues including PPC bid inflation, click fraud, and ethical standards.

You can read the report here.

Andy Beal is an internet marketing consultant and considered one of the world's most respected and interactive search engine marketing experts. Andy has worked with many Fortune 1000 companies such as Motorola, CitiFinancial, Lowes, Alaska Air, DeWALT, NBC and Experian.

You can read his internet marketing blog at Marketing Pilgrim and reach him at andy.beal@gmail.com.