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Dan Gillmor announced last night that he is leaving the San Jose Mercury News next month to work on a citizen-journalism project.

I hope to pull together something useful that helps enable -- and demonstrates -- the emerging grassroots journalism that I wrote about in my recent book. Something powerful is happening, it's in the early stages and I have a chance to help figure this out.

This is a not too subtle reminder that citizen's media is not conceptual, it is here and now and happening. Dan, it's been great working with you all these years. I can't wait to see what comes next and I will be sure to chronicle it here.

Steve Rubel is a PR strategist with nearly 16 years of public relations, marketing, journalism and communications experience. He currently serves as a Senior Vice President with Edelman, the largest independent global PR firm.He authors the Micro Persuasion weblog, which tracks how blogs and participatory journalism are changing the public relations practice.