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Research and Markets has added Online Search, 2004 to their offering. This Search Engine Marketing report provides an objective, balanced look inside the world of search advertising.

While the media has gone bonkers over the paid search phenomena -- and it is pulling in a big share of online ad dollars -- it is only one element of search marketing covered in this report: Organic Search, Paid Placement, and Paid Inclusion.

Optimizing a Web site for organic search is just as important as paying for position -- especially as the cost of keywords rises. Even when paying for clicks, consider contextual search -- but only when the value makes it compelling. If your product or service lends itself to local search, the coming year is a great time to get on the bandwagon.

Morgan Stanley's Mary Meeker predicts that paid search and inclusion revenues will rise from $1.0 billion in 2001 to $5.0 billion by 2006. You will find many more charts, graphs, comparisons and analysis of this kind inside this Search Engine Marketing report.

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