John Battelle's Searchblog has some interesting Google earnings per search query data revealed by Majestic Research.
- 98 percent of GOOG revs are from paid search. 65% of revs are domestic.
- Q3 domestic growth driven by 7% quarter to quarter increase in paid introductions (paid clicks), to 964 million, and a 2% quarter to quarter increase in average price per click, to 5%.
- Average CPC: 54 cents, up a cent quarter to quarter.
- Revenue per query grew 8.3% quarter to quarter to nine cents. (That's right, every search we do on Google makes them nearly a dime, on average).
- Overall US searches grew 6% quarter to quarter, Google powered searches grew by .2%.
- In Q2, 51.9% of all searches on the Google Network included at least one paid listing.
- Of those, 32% include at least one paid introduction.
Andy Beal is an internet marketing consultant and considered one of the world's most respected and interactive search engine marketing experts. Andy has worked with many Fortune 1000 companies such as Motorola, CitiFinancial, Lowes, Alaska Air, DeWALT, NBC and Experian.
You can read his internet marketing blog at Marketing Pilgrim and reach him at andy.beal@gmail.com.
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9 cents per search is huge.
9 cents per search is huge. Millions and Millions of people are searching and click on the ads daily.