Could a Blogger Be Rather's Successor?

By Steve Rubel - Mon, 11/29/2004 - 2:55pm.

Doug Powers has an interesting idea. He writes that if CBS really cared about the truth, they'd start their anchor interview process by talking to webloggers.

""The CBS Evening Blog" could be an enlightening venture into the future of news dissemination, but the network will hold firm and insist on a person who will secure the line that keeps the Big Media ship firmly in place, not drifting with the current of the times, as ratings continue to sink. History will show this is why they were called "anchors.""

I have another idea. I would love to see Dan Rather reinvent himself as a blogger!

Steve Rubel is a PR strategist with nearly 16 years of public relations, marketing, journalism and communications experience. He currently serves as a Senior Vice President with Edelman, the largest independent global PR firm.He authors the Micro Persuasion weblog, which tracks how blogs and participatory journalism are changing the public relations practice.

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About the author:
Steve Rubel is a PR strategist with nearly 16 years of public relations, marketing, journalism and communications experience. He currently serves as a Senior Vice President with Edelman, the largest independent global PR firm.

He authors the Micro Persuasion weblog, which tracks how blogs and participatory journalism are changing the public relations practice.