Tod Maffin proposes in his I Love Radio blog a five-point road map to the future of podcasting.
Among his recommendations is a call to the big media companies to get on board...
"Some big broadcaster (a real, over-the-air broadcaster) needs to embrace the podcast ethos and soon. Natural players would be a public radio network like Canada's CBC Radio, Australia's ABC, England's BBC Radio, etc. It will lend immediate credibility to the trend."
Steve Rubel is a PR strategist with nearly 16 years of public relations, marketing, journalism and communications experience. He currently serves as a Senior Vice President with Edelman, the largest independent global PR firm.He authors the Micro Persuasion weblog, which tracks how blogs and participatory journalism are changing the public relations practice.
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