WebProNews

The search engine optimization industry is often divided into two camps. "White Hat" SEO's attempt to work within the rules and goals of the search engines.

"Black Hat" SEO's try to gain rankings using whatever methods work best, often deliberately working against the interests of the search engines and their users. Automated software tools for "Black Hat" SEO have been around almost as long as search engines themselves. This month, Nathan Anderson released the first major software tool to automate "White Hat" search engine optimization.

His new web based software tool helps to build organized collections of content that Anderson calls "MetaWebs". MetaWebs contain content that is closely related to particular key phrases. It organizes the information in a way that is very easy for the major search engines to catalog, and which they often rank very high. Unlike the doorway pages produced by "Black Hat" SEO tools, MetaWebs are likely to be bookmarked and revisited because of their valuable content.

Anderson is aware that any tool, regardless of its intended purpose, can be misused. To help encourage appropriate use of his software, he bundles extensive training in "White Hat" SEO with MetaWebs, including videos, ebooks, a forum, and telephone conferences.

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