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Microsoft will launch its movie channel for MSN Direct, which allows movie buffs to view show times and movie listings for selected theaters directly on their Smart Watch.

The new content is slated to go live Monday, Nov. 8.

"Smart Watches are all about bringing fun and timely information to people while they are on the go. The new movie content does just that by allowing people to quickly and easily get information about the latest movie showings directly on their watch at a glance," said Eric Lang, general manager of the Smart Personal Objects Technology (SPOT) initiative at Microsoft. "Customers have asked for this type of content, and we're thrilled to offer it in time for the holidays."

With the new movie channel, subscribers can track up to 10 theaters in their local area and view movie listings and show times directly on their watch. MSN Direct subscribers can easily glance at their Smart Watch for the next showing of their favorite flick, without having to call the theater, check the newspaper or access a computer. The movie listings are provided by CinemaSource, a division of Hollywood Media Corp.

The new movie channel complements existing MSN Direct channels, which include news, stocks, weather, sports, horoscopes, daily diversions, personal messages and calendar appointment reminders.

The launch of the movie content comes on the heels of the recent launch of new Smart Watch styles and the introduction of Microsoft's latest watch manufacturing partner, Swatch Group.

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