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Your documents will be ineffective if your clients and prospects don't read them. Follow these guidelines to make your documents more readable and appealing.

. In general, serif fonts are easier to read for body copy. Serif fonts such as Times Roman and Bookman have curly bars at the end of the lines. Sans serif fonts such as Arial and Helvetica have straight ends and are often used for headlines.

. Make headlines larger and bolder than the text to attract the reader to the text.

. Limit the number of fonts and graphics in your documents. Too many typefaces make a document hard to read. . Use italics, underline, and bold sparingly. Long sentences in italics are hard to read. When overused, bold loses impact and darkens the page.

. Sentences or paragraphs in all capitals letters are hard to read. Use capitals only for short headings. For longer headings, use upper/lower case.

Professional-looking documents will make a good impression and will increase credibility and sales.

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