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CommentTuesday, June 22, 2004

Citing Search Result Counts Is Not News

Fox News reporter John Gibson argued that the BBC had displayed "a frothing-at-the-mouth" anti-American bias. In response to some complaints about this coverage Fox News said searching for the phrase "BBC anti-american" in the Google internet search engine resulted in 47,200 hits.

The idea being that a lot of hits in a search result proves others are thinking along these lines as well. Unfortunately, search results don't work like a Gallup Poll. As you can see in our "GoogleFight" at the end of this report the phrase "Fox anti-american" provides 51,000 results!

In my opinion it is not a matter of bias but of misunderstanding about how Google and other search engines work. Pleeker at the SEW Forums states, "There's nothing wrong with using Google for research, as many judges (or reporters) are apparently doing. But the system falls apart when the researcher isn't able to understand the real value (or lack thereof) of what Google gives you."

Another poster points to a great article on this called "Lies, Damned Lies, and Google". The subtitle tells the story, "It's all the rage for writers to prove their points by citing Google. One problem: The stats are meaningless."

The news media and the general public (excluding us web-savvy people) may simply be confused. We are all used to seeing news stories of how popular Britney Spears is because she is the most searched for celebrity on Google. The number of times a phrase is searched and how many results show up for a search are two different things.

The results are in for Fox vs. BBC at GoogleFight.com ... check it out.

To comment on this and other WebProNews stories, visit WebProWorld.

Rich Ord is the CEO of iEntry, Inc. which publishes over 200 websites and email newsletters. Rich also publishes his blog WebProBlog which focuses on internet business and marketing trends.

News Tags: Search, Google, SEW, Forums, News
About the author:
Rich Ord is the CEO of iEntry, Inc. which includes WebProNews.com, Twellow.com and numerous other vertical and community sites.

Google counts

Three or so years ago, I published a study in "Current Research in Social Psychology" (http://www.uiowa.edu/~grpproc/crisp/crisp11_12.pdf) that used co-occurrence Google counts for concepts to demonstrate semantic structure in the web. Most of the material I looked at pretty clearly supported the idea that there is such structure. I did, however, run into occasional disquieting results. The problem is simply illustrated by some recently obtained follow-up data.

I looked at co-occurrences among three small sets of concepts using both Google and Yahoo: nine psychologist names (from the original study), nine animal names, and nine countries. The psychologists and the animals demonstrated clear structure using results from both search engines. Countries worked well with Yahoo, but Google gave me a very strange and essentially unusable set of results. For example, India yielded a Google count of 511,000,000, France yielded a count of 177,000,000. However, France and India submitted together had a count of 1,900,000,000. Clearly a logically impossible result. There were several similar results in the same set. I have run into anomalies like this before with Google, but they were not great enough to render the data unusable. I have not run into a similar problem with Yahoo yet. Clearly something goes radically wrong with Google on occasion (perhaps with certain classes of concepts). Note, I understand that these numbers are some kind of estimates and not exact, but here we are looking at results that appear to go beyond reasonable estimation errors.

Can you help me out with some references? I have, so far, not been able to find much that is more relevant or recent than this (now rather old) comment of yours.

Thanks,

Jack B. Arnold
Professor of Psychology, Retired
Saint Mary's College of California

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