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The Federal Trade Commission has turned down a "Do Not Email" list that is similar to the recently enacted "Do Not Call" list. The FTC cited numerous reasons for the denial of the list.

The FTC believes that the models tested could not be effectively implemented or effective. The commission believes that the list "would fail to reduce the amount of spam consumers receive, might increase it, and could not be enforced effectively."

As a counter proposal, the FTC believes a more robust email authentication system preventing spammers from hiding their origins and stop them from circumventing anti-spam filters would be a more effective measure.

The FTC report concluded that "without effective authentication of email, any registry is doomed to fail. With authentication, better CAN-SPAM Act enforcement and better filtering by ISPs may even make a registry unnecessary."

The FTC also announced that it will be sponsoring a Fall 2004 Authentication Summit to encourage a thorough analysis of possible authentication systems and the method in which they would be employed.

Read more here.

Chris Richardson is a search engine writer and editor for WebProNews. Visit WebProNews for the latest search news.