WebProNews

Atlas DMT, a digital marketing technology provider, announced today the addition of LookSmart and Mirago to their line-up of supported search engines for their Atlas OnePoint paid search management tools. The company also unveiled its currency conversion tools for its web analytics and conversion tracking service, called the Atlas OnePoint ProfitBuilder.

"Through our Atlas OnePoint offering, we continue to build on our expanded vision to be the leading solution for small and mid-tier online marketers to manage all aspects of their marketing campaigns," said Dave Carlson, president of Atlas OnePoint. "These latest enhancements further exemplify our commitment to maintaining our lead in the global online marketing management marketplace."

These additions allow Atlas marketing customers to feature their ads on US search engine LookSmart and international search company Mirago. Atlas customers will have access to OnePoint's management tools that enables the tracking, measurement and management of online marketing campaigns.

LookSmart and Mirago join Google, Overture, and 30 other search engines and shopping portals accessible for centralized management through the Atlas OnePoint toolset.

The addition of the currency conversion to Atlas one point will allow customers to track and convert sales into their currency of choice including dollars, euros and pounds, using conversion rates that are automatically checked and updated daily.

"The addition of these two search engines will help our customers to expand their reach into additional international markets. ProfitBuilder's new currency-conversion and tracking features enable our customers to clearly and accurately evaluate the success of their online advertising campaigns in countries around the world, whether campaign-related sales are reported in dollars, euros or pounds," said Atlas OnePoint President Dave Carlson. "These three currencies accommodate 99 percent of the sales our current customers record."

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