WebProNews

In the Form S-1 that Google filed with the SEC this afternoon, the search engine names the companies with whom it has the most competition with. Calling the competition "formidable," Google gave names to the search engines it thinks will give Google the most competition.

A quote taken from the actual filing says, "we face formidable competition in every aspect of our business, and particularly from other companies that seek to connect people with information on the web and provide them with relevant advertising. Currently, we consider our primary competitors to be Microsoft and Yahoo."

Other engines named in the filing are AllTheWeb, AltaVista, as well as Inktomi.

Google cites Yahoo's acquisition of Overture as the chief competitor to its own main source of revenue, Google's AdWords and AdSense programs. Microsoft has stated that they intend to "develop a new web search technology that may make web search a more integrated part of the Windows operating system."

This is the primary reason Google named Microsoft as a main competitor. They also cite Microsoft's larger financial resource base giving MS the ability to invest more money into search engine research than Google can.

Google also feels that Microsoft and Yahoo can attract and retain more users than Google can because both are internet portals. Google remains clear that its function is that of a search engine. Although, the launching of Gmail may beg to differ with that particular point of view...

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