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Interactive Advertising Bureau (IAB) has released the Final Full-Year 2003 Internet Ad Revenue Figures, and the report has revealed that ad sales across the Internet has risen 21% from the previous year. The biggest jump, however, was in keyword sales.

According to the report, keyword ad sales accounted for 35% of ad revenue generated. In fact, the Internet industry as a whole ended the year with a $7.3 billion worth of ad revenue.

2002 2003 Display Ads (Banners) 29% 21% Sponsorship 18% 10% Classified 15% 17% Slotting Fees 8% 3% Keyword Search 15% 35% Interstitial 5% 2% E-Mail 4% 3% Rich Media 5% 8% Referrals 1% 1%

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