Yahoo! has boosted the competition in the search industry even higher by dropping its partnership with Google in Australia and New Zealand.
This move should come as no surprise. It is just the latest step in Yahoo's efforts to move away from Google as rumors buzz about the search giant's potential IPO. Today's announcement comes just weeks after the web portal ended its Google relationship in the United States.
Yahoo! is now relying on its own algorithmic Yahoo! Search technology. Yahoo! Search is expected to move to Europe and Asia soon.
Yahoo! denies that its transition to in-house search is the result of Google's unconfirmed move public.
Nonetheless, Forrester Research principal analyst Charlene Li brought up a good point by saying, "Google can't be everything to everyone."
Tim Mayer, Director of Product Management, Yahoo! Search, said Yahoo! plans on using its new search capabilities "as a way to deliver better, fresher content to searches."
Discuss the latest search industry news on WebProWorld.
WebProNews | Breaking eBusiness News
Your source for investigative ebusiness reporting and breaking news.
Yahoo Patent Filing Sheds Light On PageRank Retailers Panic Over Google Site SearchYahoo's Openness To SearchYahoo! News Getting Redesign, Good for BlogsGoogle Makes it Easier To Get Found in Product SearchWill Personal Search Turn SEO On Its Ear?Beating The Unbeatable GoogleNo Apparent Stopping Point For GoogleTips for Using Google to Get Holiday Clicks & ConversionsYahoo Continues Quest for Relevancy
     |
RSS
Home
Newsletter
Advertising
Comments
Post new comment