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1) Turn your ad into an article. It could be a story, or how-to article. This will lead readers into your ad without them knowing it's an ad. They'll already be interested when they get to your sales pitch. For example, you could start your ad, "Once upon a time" or "Free Report! How to....".

2) Make sure you show your readers that they are getting a bargain. Tell them the usual price you sell your product for is $99. Then tell them if they order today, they can buy it for $69.95. You could also show them the difference they would be saving - $29.05.

3) Direct your ad headline to your target audience. Your readers will feel important and enjoy belonging to a select group of people who buy your product. For example, "Attention! Accountants, Discover A New Way To Increase Your Client Base!" Another example, "Warning! E-book Publishers..."

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