1) Product Discounts
You could offer your visitors a discount on all the products you sell if they subscribe to your free e-zine. For example, you could say, "Subscribe to our free e-zine and get 50% off all our products!" Another example, "Subscribe to our free e-zine and get $8 off our brand new e-book!"
2) Free Advertisements
You could offer your visitors a free advertisement in your free e-zine if they subscribe. For example, you could say, "Subscribe to our free e-zine and get a no-cost e-zine ad! Another example, "Subscribe to our free e-zine and get a free classified ad!"
3) Special Services
You could offer your visitors a free web service, like free e-mail, if they subscribe to your free e-zine. For example, you could say, "Subscribe to our free e-zine and get a free bonus e-mail account!" Another example, "Subscribe to our free e-zine and get a free autoresponder!"
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