1) Promote your products within the content of your web site. If you write and offer free articles, include a mention of the product or service you're selling. You could include it in your resource box or subtly reveal it within your article if it's related.
2) Ask visitors to subscribe to your e-zine. It's a good idea to also give them a freebie when they subscribe. Once they are subscribed, they might read your content, see your advertisements, join your affiliate program, buy advertising, revisit your web site, etc. The benefits are endless.
3) Update the content on your web site regularly. You'll want to add new content and update the old content. People want timely information that tells them how to do something 'now', not how it was done 10 years ago. This is a super way to attract repeat visitors.
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