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About the author:
Brent Sleeper and Bill Robins are co-founders of The Stencil Group and authored this report in conjunction with management consulting firm A.T. Kearney. The Stencil Group works with software companies to understand the business drivers and strategic priorties that shape their enterprise IT customers' purchase decisions. The firm focuses on the bottom-line business impact of technology solutions through consulting services that include customer needs analysis, product roadmap and positioning evaluation, and market-facing sales support.