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When people come to your site - they want to know immediately what is in it for them - how will they benefit? Use bulleting and bold text to tell them right away what they will find - will it help them afford that vacation they want? Will it stop their toilet from leaking and wasting water - thereby saving on the water bill? Will it give them confidence in having a beautiful acne-free face in time for prom?

If you have several related topics on your site, bold and bullet those, as well, with links to hop to those sections. After all, someone looking for acne relief might be interested in wrinkle-formula as well, since she is concerned with her face. Don't make people read through your whole page of text to get to where they can find what is of interest. Let them know right away what is on your site - to keep them there longer, looking at what is offered. Place these extra topics AFTER the initial bullets that have the benefits.

The only way to get people to stay on your site is to show them that it offers what they are looking for. Or at least gets them interested.

P. Roe does website optimization work, and is working on her sites all the time - many are in number 1-10 ranking on Google and Yahoo! Subscribe to "Wise Little Tidbits" for more optimization tips. mailto:ezineshere@aol.com?WLT http://doubleii.com/webservices.htm