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When it comes to recruiting, are you selling the whole enchilada? Competitive compensation is a key factor in attracting talented employees. But there's a whole lot more to compensation than just salary and health insurance.

Sit down and make an exhaustive list of all the benefits you can offer a candidate.

Do you offer a yearly budget for the purchase of work-related software, books and magazines? Does the boss take everyone out to lunch once a month? Do employees get a training allowance they can spend on courses of their choosing? Do you provide car or clothing allowances? Interest-free loans or subsidized computer purchases? Season tickets to a box seat? Time off to care for family members or volunteer at a favourite charity? Free coffee and juice in the lunchroom?

The possibilities are endless. Just make sure you know each and every benefit that you offer. Clearly articulate these benefits - and their value - during the recruiting process.

You should also review the compensation package during orientation and throughout the employee's tenure. Compensation that attracts is also compensation that retains.

2003 Paul Dodd is the CEO of Head2Head, the in-house recruitment experts. For more information about improving your company's recruitment productivity while spending less, contact Paul at 416.440.0097 or paul@head2head.ca. Or for more quick recruiting tips, visit www.head2head.ca/newsletter.php