WebProNews

Web site designers talk about the "stickiness" of their sites. By stickiness, they mean the elements that will get people to stay and interact with the site once they land there.

Good web designers know that spending tremendous amounts of money to attract new visitors is pretty much wasted unless those visitors stick around.

Similarly, recruiting - no matter how fast or cost-effective - does you no good if the people hired don't stay for long.

Not only is turnover demoralizing, it also has a huge monetary impact on the organization. On average, a lost worker can easily cost a company 150% of the employee's base salary. Turnover in many specialized and management roles can be even more costly.

So the question is, how sticky are you? How many hires are still with your company after 6 months? After 1 year? After 2 years? Track the metrics and use them to improve your program.

2003 Paul Dodd is the CEO of Head2Head, the in-house recruitment experts. For more information about improving your company's recruitment productivity while spending less, contact Paul at 416.440.0097 or paul@head2head.ca. Or for more quick recruiting tips, visit www.head2head.ca/newsletter.php