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Working in the software market, one has to be acutely aware of the technology adoption cycle and its implications on company's strategy at any given stage. B2B software marketing has been Eran's area of expertise for over ten years, most of them spent in senior management positions with companies in this space. He now runs the MarketCapture consulting practice, helping software companies combine this kind of strategic awareness with hands-on approach to tactical execution of marketing programs.

Send your questions to elivneh@marketcapture.com.

Eran will answer questions about:

Marketing metrics

Eran's Articles:
Build Your Permission Marketing Database
The Five Key Elements Of B2B Branding
The Fallacy of Qualified Leads
Marketing by the Numbers
Do You Know Your Customers - By Name?
A Framework for Sales and Marketing Collaboration
Universal Truth And B2B Branding
Measuring Marketing ROI - How Low Can You Go?
Accelerated Proof

Eran Livneh is the founder of MarketCapture (http://www.MarketCapture.com), helping software companies enter new markets, introduce new products, and increase market share. Eran is also the publisher of the MarketCapture Newsletter (see past issues and subscribe at http://newsletter.MarketCapture.com).

News Tags: database, customers, marketing, ROI, Universal, B2B, HTTP, Answers, leads, sales, Software, branding, Framework, collaboration

About the author:
Eran Livneh is the founder of MarketCapture (http://www.MarketCapture.com), helping software companies enter new markets, introduce new products, and increase market share. Eran is also the publisher of the MarketCapture Newsletter (see past issues and subscribe at http://newsletter.MarketCapture.com).