Site Review: Ent Federal Credit Union

By Peer Review - Tue, 04/15/2003 - 10:24

Ent Federal Credit Union is the largest locally owned financial institution in Colorado Springs. EntFederal.com provides a wide range of financial services which include - Internet account access (Ent@ccess Online Banking), online Bill Payments (Ent@ccess Bill Pay), 24-hour loan applications, 24-hour-a-day transactions by phone (Entell24), and investment services.

We have a website that gets solid user traffic and has a strong volume of content - but is our site implemented / organized in such a way that a user can derive its maximum value? The high traffic paths through our website are fairly shallow - which has lead us to the following questions:

Does our website organization allow users to quickly go to the information they are looking for? How would you rate our navigation - technical implementation, "names" for sections, etc.?

Does our content flow well on the site? Does the content's tone sound "written for the web"? Are we taking advantage of cross linking (or other techniques) within our online content to draw users deeper into our site?

Does our homepage use screen space effectively? Do the home page "banner" product advertisements convey a call to action? How is their size and placement?

What are your thoughts on the home page / website load time?

Thanks for taking the time to give us this feedback!

Victoria Selfridge
Manager of eCommerce, Ent Federal Credit Union
http://www.entfederal.com/

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