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You can't fake direct marketing expertise. Everything you do is quantifiable; every decision has an impact on short- and long-term profitability. If you're seeking an expert's opinion, get the benefit of Lee's 35+ years of experience. He's been on the client and agency sides and has run his own consulting practice for 10 years.

He'll answer your questions about:

Send your direct marketing questions to: lmstein@optonline.net.

Articles by Lee:
Weighing Risk and Reward
Context Is Everything
Negative Creative
12 Steps To Better E-Mail Marketing
Five Keys To Direct Marketing Success
Achieving Involvement: Wiles And Devices For Lifting Direct Mail Response
The Whys And Hows Of Prospect/Customer Qualification
21 Truths About Generating Qualified Leads
Eight Copy Glitches That Dry-Gulch Results
20 "Make It Or Break It" Direct Marketing Questions
Getting And Keeping Customers In The Age Of Disbelief

Lee Marc Stein heads his own direct marketing strategy and creative services firm. The consultancy contributes to its clients’ profitable growth through sound marketing and test plans, creative development and execution, database and media maximization, and customer nurturing programs. Lee works with all size companies in both consumer and business markets. Contact Lee at 631 724-3765, lmstein@optonline.net, or through http://www.leemarcstein.com/.

Lee Marc Stein Answers Direct Marketing Questions: Click Here For Free Answers